Clickbank Pirate Splash Page Training-Part 1

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Today’s Topic: Part 1 of my several part series revealing the splash page system I’m using to promote Clickbank Pirate. Today’s focus is on lead capture.

Today marks the start of my several part training series where I will reveal how I have been promoting Clickbank Pirate using some clever splash page advertising. I have chosen Clickbank Pirate as my example for this training series, but keep in mind these same tactics could be used to promote virtually anything. It’s the system you want to focus on, not the particular program I’m using as an example.

In the first part of this training, I will be focusing on lead capture and how I go about bringing leads into the system. If you are familiar at all with Clickbank Pirate, you will already know that they provide great lead capture pages right from within the system that you can use to promote the various turn-key packages you get each month as part of your membership. Here are a few examples:

• Free Clickbank Pirate Report
• Clickbank Starter Kit
• Affiliate Elite

I focus primarily on promoting the Clickbank Pirate program itself rather than the individual clickbank products offered within it, but this same technique could be applied for that purpose as well.

Although I think the lead capture pages within the system are great, personally I don’t promote them much directly. Let me explain why.

Clickbank Pirate is a very complete system and has only limited drawbacks in my opinion, but one of the biggest is that once a lead signs up for the system, they are out of your control. You can’t follow-up with them in your own way or offer them your own additional promotions, content, etc. This is great if you don’t want to be bothered with building and maintaining your own list, but having your own list is critical to your success online. If at all possible, you always want to make sure everything you do is working to build your list in one way or another.

To work around this problem, I create my own lead capture pages to present to people prior to showing them the Clickbank Pirate lead capture pages. I do this for several reasons which I will list here and then explain in more detail.

• 1.) Helps build MY OWN list and MY OWN business
• 2.) Allows me to pre-sell prospects on the Clickbank Pirate system (I’ll explain more about how I do this in an upcoming lesson)
• 3.) Allows me more targeting options
• 4.) Helps me stand out from the crowd so my promotions get noticed easier
• 5.) Allows me more flexibility in testing and tracking for maximum results

Helps build MY OWN list and MY OWN business
By using my own lead capture pages, I bring prospects onto my own list first. This gives me the opportunity to build a relationship with them and turn them into buyers even if they decide not to join Clickbank Pirate. I do this by offering them additional related content, products, and promotions that can help them become more successful online. I’m also able to funnel them into the splash page side of my business by sending them here to the Splash Page Reporter to read blog posts about Clickbank Pirate like this one. Therefore, even though my lead capture page is promoting Clickbank Pirate, I’m able to funnel prospects into all aspects of my online business all because I brought them onto my own list first.

Allows me to pre-sell prospects
Using my own lead capture pages also allows me to pre-sell prospects before they ever sign up for the free report offered by Clickbank Pirate. Personally, I don’t think the current Clickbank Pirate capture page found here does a real good job of explaining everything this system does for you. I improve my sign up rate by using an intermediary page after my own lead capture page that pre-sells prospects prior to directing them to the free report capture page offered by Clickbank Pirate. I’ll explain more about setting this up in an upcoming blog post.

Allows me more targeting options
Creating my own lead capture pages also allows me very specific targeting options. I can create pages focused on particular aspects of the program in an attempt to target certain individuals. For example, one lead capture splash page might focus on the fact that you don’t need your own website or autoresponder to profit from Clickbank Pirate. With a page like this I might be trying to target “newbies” or “non-techy” people who want something that is simple and easy to use. Another page might focus specifically on saving money for people with limited budgets while another might focus on saving time to target people with disposable income, but who may not have a lot of time on their hands.

I can also target the members of specific programs. For example, if I was promoting in the traffic exchange, Traffic Splash, I might insert a line such as, “Hey Traffic Splash Members”, into my lead capture page to draw more attention to it. In my next blog post, I’ll be discussing the various components of my lead capture page and the purposes they serve.

Helps me stand out from the crowd
If you’ve been online for any length of time, you know how important it is to stand out from the crowd. This is very easy to do when you create your own lead capture splash pages. Just think about it like this. If you have 100 skittles on the ground and 99 of them are red, but there’s one green one, which do you think will stand out? Which one do you think will get noticed right off the bat? My guess is the green one stands out like a sore thumb. Being unique and being creative will always attract more attention from people viewing your pages. Promote a page nobody else is promoting, and you instantly become that green skittle.

Allows more testing and tracking flexibility
Using your own lead capture pages also gives you the ability to test and track pages. It allows you to experiment and find out what truly works and what doesn’t. Doing simple things like changing a headline, changing a color, changing one or two bullet points, or doing a simple tweak to the design can have dramatic impacts on your results. If you have your own lead capture pages, then you can test and track these types of changes until you create the best page possible. This keeps you from just “winging it”. Even though the capture pages offered in the member’s area of Clickbank Pirate are professionally designed, it doesn’t mean they can’t be improved or that you won’t come up with your own idea that works even better.

Now that you understand why I use my own capture pages even when promoting programs that offer their own pages in the member’s area, click here for just one example of a page I’ve created to help me promote Clickbank Pirate.

In my next lesson, I’ll take a closer look at this lead capture page and explain the various elements it’s comprised of.

Out with a splash,
Derek