Clickbank Pirate Splash Page Training-Part 2

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Today’s Topic: Part 2 of my several part series revealing the splash page system I’m using to promote Clickbank Pirate. Today’s blog post takes a closer look at my lead capture page.

In my last post, I discussed how I’ve been using my own lead capture pages to promote Clickbank Pirate, and the reasons why this has proven more beneficial than promoting the capture pages provided in the member’s area. Today I’ll be breaking down one of my lead capture pages into it’s various components to give you a better idea of why I designed it the way I did. Hopefully, you’ll be able to incorporate some of these ideas into your own pages to improve your own signup and clickthrough rates.

At the end there will be a test, so be prepared.

It may be beneficial to have the lead capture page open on your computer screen so you can follow along as you read this. You can find it by clicking here. I’ll start at the top of the page and work my way down over each element.

The first thing you’ll notice on the page is the header. I typically try for a professional look without getting too flashy or “in your face”. I’ve found this to be the best approach. I want to indicate success without going overboard. Images such as nice cars, houses, money, and people and/or families are typically good to use, but be careful not to over do it or you can give people the feeling of “this is a scam”. If you’ve seen any of the gifting programs while surfing, a lot of these have the tendency to get too outrageous with their headers in my opinion. Although that type of header can attract attention, it can also turn people off.

Clearly you want to match your header to what you are promoting. If you’re promoting a dog product, your header should contain dog images, not images of fancy cars and money. Makes sense, right? Use the header to grab your visitor’s attention quickly so they pause to take a look at what you’re offering. Combine text with graphical elements to create more curiosity.

Next, you’ll want to combine the header with a good headline to double the impact and reel your visitor into your offer that much more. Asking a question in your headline is a good strategy to make it relate more to your visitor by getting them to think about what you’re asking. Using words such as “discover” or “revealed” are also effective. People get curious when they feel like they’re discovering something new or something that’s been hidden.

The strategy I used for the headline on the example page is also one I’m fond of. The idea with this strategy is to create initial interest, but then cut the headline off so people are left wondering, forcing them to read more of the page. On the example page, I want people thinking, “Letting 6-figure Clickbank earners do what? I need to know more.” This makes them continue on to the bullet points below. Writing good headlines takes practice, and it’s important to be able to edit your headline so you can test your conversions and use the headlines that ACTUALLY work best, and not the ones you THINK work best.

On the example page, my focus is on targeting people who want to save time and money building a business with the help of professionals, e.g. top Clickbank earners. Once I’ve grabbed someone’s attention with the header and headline, I want to support my case with bullet points that show people how they are going to save time and money letting top Clickbank earners do a lot of the hard work for them. In other words, they’re going to save time and money because someone else who is already successful promoting Clickbank products is going to build capture pages for them, write their follow-ups, do product research, etc.

The next element on the page is used for targeting purposes. Since I promote this page in traffic exchanges, I use a line that relates to what traffic exchange users are already good at: surfing websites. The particular line is, “All So You Can Focus On Just Surfing And Sending Traffic To One Simple URL!” It provides viewers with a familiarity and comfortability knowing they can keep doing what they’re doing and still succeed without having to learn all the other aspects of selling Clickbank products online. It helps put people in the mindset of, “Hey, I already know how to surf. Maybe I CAN succeed with this!” By simply editing this line I can target other places where I promote. For example, when I promote this page in list mailers, I simply change the line to something like, “All So You Can Focus On Just Posting To List Mailers And Sending Traffic To One Simple URL!”, and it has the same effect.

Once you’ve reeled a visitor into your page, you’ll want to capture their name and email so you can follow-up with them and get them on your list. Building your list and building a relationship with the people on your list is the most important thing you can do to succeed online. You hear that all the time, but do you listen, take action, and do it? Most people don’t, and most people fail. A form to capture your visitor’s name and email doesn’t have to be anything extravagant. It can be simple and plain in nature, but it should appear near the top of the page and be clearly visible. If you want the best results, make sure people don’t have to scroll at all on your capture page in order to find the signup form. Also be sure to include a very specific call to action and tell the visitor exactly what you want them to do, e.g. “Submit Your Name and Email Below To Access This Powerful System Today!”

Did you also notice some of the other subtle effects when viewing the sample capture page? On this particular page, I made the extra effort to emphasize “you” by bolding and underlining. You want your visitor thinking about how your offer can help them. It’s great that you’re successful, but what can you do for them? That’s what they’re interested in. Use italics, underlining, bolding, and highlighting to emphasize the most important aspects of your offer.

If you need your own lead capture splash page, you have a couple of options. First, you can hire a designer. I know a pretty good one with super affordable pricing. You can find him through his website at Splashbuilders.com. Or, if you prefer to try and create your own lead capture splash pages for free, I recommend Justin Ledvina’s AdKreator.

Earlier I mentioned there would be a test at the end of this. Are you ready?

While writing this I noticed several things that are missing or that could be changed on this page to potentially make it even more effective. Do you know what they are?

Leave a comment and let me know what you think they might be. I’ll reveal them in my next post.

Out with a splash,
Derek