Clickbank Pirate Splash Page Training-Part 3

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Today’s Topic: Taking a look back at my sample Clickbank Pirate splash page and revealing a few things I think it’s missing that could improve the effectiveness of the page.

In the last training post, I took a closer look at one of the splash pages I’ve been using to promote Clickbank Pirate. I broke it down into its parts and explained the purpose and importance of each one. There’s no such thing as the “perfect splash page” so today it’s only fair to discuss a few ways this page could be improved. Even professional splash page designers don’t hit a homerun every time.

Here’s the link to the splash page again so you can follow along: Click here to view the splash page

Before I get started I’d like to say a special thanks to Greg at Hits-A-Million for taking the time to leave a comment and offer his thoughts on part 2 of this training series found here. Greg runs a great traffic exchange, and if you have a minute you should check it out here: Hits-A-Million

When I took a closer look at the splash page, I instantly noticed at least 3 ways the page could be improved. Whenever you change something on a splash page it is important to track all of your results because what actually works isn’t always what you think will work best. There’s been many times where I thought I was improving a page, but actually ended up making it convert worse. You won’t know this unless you track all of your pages.

Let’s discuss the 3 ways I think the page could be improved.

1.) Adding traffic exchange specific targeting

By this, I mean adding a line or two that says something like, “Hey _________ user” where the blank would be filled in with the name of the traffic exchange where the page is being promoted. So if the page is being promoted in Traffic Splash, it would read, “Hey Traffic Splash user”. This could be added in the header, headline, or anywhere near the top of the page where it can grab the viewer’s attention.

A Quick Splash Page Reporter Tip
For even better results, try adding a short audio file to the page to accomplish the same thing.

2.) Adding branding elements to the page

It’s critically important online to properly brand you and your business. There are many ways to do this. For example, Tony Tezak of Tezak Traffic Power does this very effectively by putting his name and photo on every splash page he promotes. Tim Linden of Startxchange fame does this effectively by placing videos of himself on the capture pages he uses to get subscribers to his blog which I highly recommend you follow on a regular basis. It can be found here: Tim Linden’s Traffic Exchange Blog

Offline companies spend millions of dollars a year branding themselves. Why? Because it works. Why should having an online business be any different? Branding gives you familiarity. It gives you credibility. It connects you to people on a more personal level. People identify your pages with you, and when they see you and what you are promoting over and over again, they start to think, “Hey, this guy must be having success with what he’s doing. I see him everywhere. I hear people talking about him. Maybe I should try to duplicate him or find out what exactly he’s promoting and how he’s doing it.”

If I randomly placed photos on a page with the names Tim Linden, Jon Olson, Tony Tezak, and Robert Puddy (just to name a few) would you be able to match a face with a name? I bet many of you would. Why? These people brand themselves in one way or another and, more often than not, they brand themselves in multiple ways. That’s why you know them. The huge success of Tezak Traffic Power when it first launched was largely due to the fact that Tony had spent many years prior to launch branding himself in traffic exchanges. He became *the* icon of a successful traffic exchange user, and everyone already knew him before he launched. Branding is a long-term strategy that can reap you huge rewards down the road just like it did for Tony.

Another great way to brand is by participating in forums and attending online conferences, but that’s a topic for another post.

3.) Moving the form higher up on the page

On my example page, it may be worthwhile for me to experiment with moving the form up higher on the page so that it appears just below the headline on the right hand side. I may need to change some text on the right side to make the page flow better if I do that, but it’s almost always a good idea to keep forms as high up on the page as possible. In some cases, a form may need to be a little lower to fit into the overall design of the page, but the most important thing to remember is to never make a traffic exchange user have to scroll to find your form.

Adding an arrow to the page leading to my form might also improve the page or adding an arrow pointing from “For me that’s priceless” over to the bullet points on the left might help people connect the two better. People tend to follow arrows, so it’s a good way to lead visitor’s eyes to the important aspects of your page.

Training will continue with my next post where I’ll be discussing how to pre-sell your leads to get higher conversions.

Out with a splash,
Derek