Clickbank Pirate Splash Page Training-Part 4

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Today’s Topic: An introduction to pre-selling prospects for better conversions

It’s time to start having a little fun.

If you’ve been following my recent training posts, you know I’ve been walking you through how to set up a complete splash page advertising system using Clickbank Pirate as an example. So far we’ve looked at creating a splash page and how to use it to build your own list while still promoting Clickbank Pirate at the same time. This isn’t ground breaking stuff, but now we’re about to get into the fun stuff. Over my next few posts, I’ll show you where most people leave a lot of sales and signups on the table and how you can keep from doing so.

Let’s start by taking a look at a typical marketer promoting Clickbank Pirate. We’ll call this marketer Splash Page Bob. What does Splash Page Bob do? Just like the large majority of people, Splash Page Bob logs into his Clickbank Pirate member’s area, grabs the pre-made splash pages found there, and goes out and promotes directly with these in traffic exchanges, list builders, safelists, etc. That’s fine and Splash Page Bob will probably get some signups that way, but what Splash Page Bob doesn’t realize is that he’s shooting himself in the foot if that’s as far as he goes with his splash page advertising.

First of all, if you promote in this way, you’re not building YOUR list. You’re simply building the list of the person who owns the program. This isn’t quite so bad with Clickbank Pirate as it normally would be since Soren and Cindy, the owner’s of Clickbank Pirate, promote for you with your own affiliate links, but it still limits you because you can’t offer your own additional products and services, and you can’t build a relationship with anyone because you don’t have control of the list.

Secondly, by not creating and using your own splash pages, you limit your ability to target specific audiences and also to emphasize specific points of the program that the member’s area splash pages may or may not do a good job of explaining. With the method I’m going to show you, you can actually pre-sell your prospects and improve your conversions by providing prospects with additional information when they’re most ready to receive it, e.g directly after signing up on your splash page.

Once someone has signed up at my unique lead capture splash page that builds MY list, I have several options to get them into the Clickbank Pirate system so that Soren and Cindy can follow up with them for me. The first option is to have my capture page redirect directly to one of the Clickbank Pirate capture pages after the form is filled out and submitted. This is what most people do if they create and use their own capture page.

A second, better option would be to create a “thank you for subscribing” page and send them to that page and then either include a link on that page to the Clickbank Pirate capture page or include the link in an email they receive after confirming or both. This is often a commonly used method and more effective than the first one I mentioned because it reminds people to confirm their email address and gives people a link to the Clickbank Pirate splash page right away.

Some people prefer not to put a link on the thank you page because they don’t want to give people the information until they confirm their email address. I disagree with this approach for a couple of reasons.

First, I find I get a much more responsive list if I don’t “force” people to confirm. The people who are truly interested in what you are offering and who want to learn more will confirm without you “forcing” them to. I want people who WANT to be on my list, not people who just want to snag a bonus or free tidbit and unsubscribe. Therefore I provide what I’m offering right away and don’t worry about making someone confirm to get the info.

Secondly, in my experience requiring confirmation before allowing someone to view what you’re offering can be a huge momentum killer. Many people who are surfing or viewing ads don’t want to stop and go check their account right away for an email confirmation. They’ll do that later when they’re done surfing. However, right after they fill out your form is when they are most interested in what you have to offer. You have their attention, and that’s the best time to present them with your offer. People can easily lose interest in the time it takes to check and confirm their email, so make sure you present them with your offer right away and use confirmation as a way to follow up and remind them a second time.

In my next post, I’ll show you how to take the idea of a “thank you page” one step further to help pre-sell and convince your visitor to take your desired action right away.

Out with a splash,
Derek