Is Your Advertising Going To Waste?

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Today’s Topic: A quick look at using your advertising resources to their full potential by not wasting credits.

Today’s post is going to be one of those “do as I say, not as I do” sort of posts.

You see, I messed up, and I’ve been wasting a lot of advertising.

I was messing around my back office over at StartXchange and realized I have over 280,000 (yes, that’s two hundred and eighty thousand) banner credits sitting around doing absolutely nothing for me.

Oops! If you can reach through your computer screen and slap me upside the head, I’d appreciate it.

While I’m generally very good at staying on top of this, I clearly got sidetracked amongst the traffic exchange redesigns, splash pages, and banners I’ve been working on, and haven’t assigned credits for awhile.

In traffic exchanges, banner and text links are greatly underutilized as most people focus solely on assigning credits to their URL’s. In text ad exchanges, the majority of people focus on sending solo ads and often forget about the vast array of additional advertising available to them which can include banners, text links, hot links, log-in ads, mini button ads, and more! My point is simple this:

Make use of ALL the advertising available to you!

In most traffic exchanges, you’ll earn banner and text impressions from prize pages, so you don’t have to pay extra for this advertising. In text ad exchanges, take advantage of promo codes that usually give you a ton of free advertising when you join as a new member.

As my good friend, Tony Tezak, has always said, advertising credits don’t work like a bank. They don’t earn any interest just sitting in your account.

If you don’t think it’s worth your time and effort, give those credits a monetary value. What if your banner and text ad credits brought just one new subscriber onto your list each day? That’s 30 subscribers per month. If, on an average list, one subscriber is equal to $1 per month, then that’s at least $30 per month you’re throwing away simply by not using the advertising you have available to you. It’s actually a lot more than that considering someone who joins your list one month could be a regular buyer each month after that.

When you point all your banner and text ads to a lead capture page to build your list, those credits become very, very valuable!

There are some instances where you may want to save credits. For example, you may want to save some credits if you’re preparing to promote a new launch or if you’re releasing your own site or product and you want a big surge of visitors all at once to get the word out quickly. You may also wish to store some credits so you always have some on hand just in case you get busy and don’t have the time to earn additional credits some days. This can help you have a more consistent flow of traffic rather than a huge surge one day and nothing the next.

If you’re not storing credits for some specific reason, then make sure to assign and use all those credits. They can’t help you just sitting in your account. Yes, it can sometimes be a pain to try and assign all your credits and set up all your different types of advertising if you belong to a lot of different sites, but remember this:

If it’s a pain, then your competition isn’t doing it! Take advantage!

Out with a splash,
Derek